This is the syndication feed for photonics.com: . https://www.photonics.com/Advertise/MarketingBlog.aspx Mon, 09 Oct 2023 21:43:02 GMT Fri, 06 Oct 2023 15:33:32 GMT 1800
The photonics industry is truly incredible. As we dive deep into light-based technologies, we're met with applications that touch everything from data communication to medical diagnostics. However, businesses often face a unique challenge when marketing products within this niche: the audience is incredibly specific.

Unlike the latest smartphones or popular consumer electronics, photonics products aren't necessarily designed for mass-market appeal. The truth is, there aren't millions of people searching to purchase these highly specialized products. The market often narrows down to thousands or even mere hundreds. This makes the advertising and marketing strategy for photonics incredibly unique and demanding.

Imagine trying to...]]> https://www.photonics.com/Articles/Targeted_Marketing_in_the_Photonics_Industry_The/a69381 A69381 Fri, 06 Oct 2023 15:33:32 GMT
Ultrafast Imaging

The life sciences are increasingly deploying high-speed and ultrafast imagers to capture critical processes. As technological advancements push price/performance ratios of lower-end imaging models into the field’s realm of affordability, insights into bio and industrial processes alike are coming to light in unprecedented detail — and with high frequency. Contributing editor James Schlett explores the drivers behind ultrafast imaging’s increase in utility for the sector, with consideration given to the future of the technology and pricing.

Key Technologies: ultrafast imaging, ultrafast imaging, imaging ultrafast phenomena, high-speed motion cameras, camera illumination, controlled...]]> https://www.photonics.com/Articles/Photonics_Spectra_Preview_-_December_2023/a69367 A69367 Mon, 02 Oct 2023 13:18:11 GMT
Episode 1: October 10, 2023

Featured Guest: Tom Hausken, senior industry advisor, Optica

Description: Longtime photonics market analyst and current industry advisor Tom Hausken delivers his expert insights into top-of-mind industry trends and drivers. The prevalence of AI in and for photonics technologies permeates a conversation that also explores integrated photonics workforce development, government and policy perspectives, and technological competitiveness.

Topics: industry, government and policy, AI and automation, quantum, integrated photonics, optics

Host: Jake Saltzman, senior editor


Episode 2: October 24, 2023

Featured Guest: Andrea...]]> https://www.photonics.com/Articles/All_Things_Photonics_Season_8_Lineup_and/a69352 A69352 Mon, 25 Sep 2023 12:57:24 GMT
How AI Computer Vision Succeeds in Quality Inspection where Traditional Methods have Failed

Detecting Dents and Damage in Aluminum Cans. This article explores a new use case demonstrating the effectiveness of AI computer vision in addressing a challenging application within the manufacturing industry: the detection of dents and damage in aluminum cans – especially when those cans are covered in water droplets after they go through a washing station. Traditional computer vision inspection methods have long struggled to provide accurate and efficient solutions for this task. We will explore the limitations of these conventional approaches and highlight the potential for AI-driven solutions to open up new possibilities for...]]> https://www.photonics.com/Articles/Vision_Spectra_Preview_-_Winter_2023/a69308 A69308 Fri, 08 Sep 2023 10:21:02 GMT
January
The Trends Issue

- Lasers
- Optics
- Imaging
- Photonic Systems
- Photonic Integrated Circuits

Trade Show Distribution: SPIE Photonics West, SPIE BiOS

February

- Optical Switches
- Deep UV and X-Ray Sources
- Raman Spectroscopy
- Optical Computing
- Laser Safety Column

Trade Show Distribution: PITTCON, LASER World of PHOTONICS China

March

- Filters
- Laser Communication
- Optical Interconnect
- Scaling Photonic Integrated Circuits

Trade Show Distribution: OFC

April

- High Energy Optics
- MIR Sources
- Wearables
- Machine Vision
- EPIC Insights Column

Trade Show Distribution: SPIE Defense + Commercial Sensing, CLEO

...]]> https://www.photonics.com/Articles/2024_Photonics_Spectra_Editorial_Calendar/a69305 A69305 Thu, 07 Sep 2023 14:04:46 GMT
Live Cell Imaging

Live cell imaging, powered by AI and advanced microscopes, allows the study of dynamic processes, behavior and functions over time. It is particularly useful when an endpoint is unknown, for example in the long-term study of disease progression or pharmaceutical treatments. The largest segment of this growing market is time-lapse microscopy, which has fueled a number of recent developments. For example, the Bright Eyes time-tagging module, developed in the EU, is rooted in FPGAs that can tag single-photon events, capturing them in real time in multiple dimensions (such as protein aggregation). And line-scanning Brillouin microscopy uses light’s interactions with thermal vibrations in a cell to capture mechanics...]]> https://www.photonics.com/Articles/BioPhotonics_Preview_-_November_December_2023/a69302 A69302 Thu, 07 Sep 2023 11:34:48 GMT
Attosecond Photonics

Attosecond photonics allows for deeper insights into material dynamics on ultra-short time-scales and with nanometer-resolution. The field could eventually lead to a considerable number of applications in ultrafast, petahertz-scale electronics, and ultrafast metrology for microscopy or nanoscopy. There is a natural symbiosis between attosecond photonics and modern electronic technology. But to enter the commercial market, high-repetition rate industrial-grade sources must first be developed.

Key Technologies: Fiber lasers, ultrafast lasers, free electron lasers, metalenses

Automotive Lighting

Automotive lighting can be defined as any technology that helps improve driver awareness of relevant road...]]> https://www.photonics.com/Articles/Photonics_Spectra_Preview_-_November_2023/a69285 A69285 Wed, 30 Aug 2023 10:11:05 GMT
AI for Optics Production

The trends in manufacturing of photonic systems are well known: Miniaturize and integrate components, and scale-up batch sizes. Automated manufacturing with zero-defect production or full traceability is another key trend. This calls for a detect/predict/prevent/repair approach with a comprehensive sensor network to observe every step in the production chain plus complex software to make use of such data. Contributing editor Andreas Thoss explores how artificial Intelligence is increasingly being employed to succeed at this challenge.

Key Technologies: Optics fabrication, inspection, and quality control - particularly in the context of automation. QCLs, fiber-coupled high laser diodes

Photonic...]]> https://www.photonics.com/Articles/Photonics_Spectra_Preview_for_October_2023/a69203 A69203 Mon, 31 Jul 2023 11:21:34 GMT
Machine Vision Filters

Sputter-coated interference filters from UV, VIS, NIR, and SWIR deliver exemplary performance for demanding machine vision applications. This article will discuss what makes up a good machine vision filter - why having high transmission, steep spectral edges, tightly controlled spectral bands, and deep blocking of unwanted light matters. The article will demonstrate how customized spectral band placement and increased blocking of particular unwanted wavelengths from lasers or the strong spectral lines of industrial lighting can boost contrast. It will also share examples of custom solutions, such as multi-band filters, and how those solutions can improve imaging system performance for a variety of demanding...]]> https://www.photonics.com/Articles/Vision_Spectra_Preview_-_Autumn_2023/a69167 A69167 Fri, 14 Jul 2023 15:10:04 GMT
Kilowatt Femtosecond Lasers

Femtosecond lasers are trending toward kilowatt power levels, where their high average power is finding application in microprocessing and glass-cutting applications. Solid process know-how and various beam modulation schemes are driving the conversion of more power into more output. On the science side, the higher average powers of these lasers will be crucial for fusion and particle acceleration. Both industry and science benefit from these developments and ensure ongoing development of laser sources, compression schemes, and beam modulation technology.

Key Technologies: Femtosecond lasers

Freeform Optics

In applications where lightweight high-performance imaging is mission critical,...]]> https://www.photonics.com/Articles/Photonics_Spectra_Preview_-_September_2023/a69143 A69143 Thu, 06 Jul 2023 11:37:43 GMT
OCT System Design

Many researchers and product developers using spectral-domain optical coherence tomography choose to build their own system. This requires multiple optical and mechanical components, an understanding of signal and image processing, and the optics and programming expertise needed to bring it all together - as well as a significant investment of time. Using a prebuilt, off-the-shelf OCT spectrometer as one of the starting components can speed and simplify this process, reduce risk, and improve the quality of images collected. Starting with the key principles and layout of an SD-OCT system, learn how to get the best performance from the OCT spectrometer portion of your design - whether you plan to build the spectrometer...]]> https://www.photonics.com/Articles/BioPhotonics_Preview_-_September_October_2023/a69100 A69100 Tue, 20 Jun 2023 13:00:06 GMT
The Optics Workforce

Of all the challenges facing the photonics workforce, one of the most enduring is recruiting, training, and retaining qualified technicians to manufacture components. Optical manufacturers in Rochester, NY, which is second only to Boston in the number of U.S. optical instrument and lens manufacturing jobs, developed a model for recruitment that proved so successful that it helped inspire regional industrial workforce development ecosystems around the U.S. Contributing editor James Schlett takes a closer look at what helped Rochester succeed, and how those lessons are helping to bridge skills gaps elsewhere in the U.S. and beyond.

Key Technologies: optical components (lenses, flat optics, aspheres, etc.),...]]> https://www.photonics.com/Articles/Photonics_Spectra_Preview_-_August_2023/a69061 A69061 Mon, 05 Jun 2023 08:08:06 GMT
The world of advertising can seem like a vast and intimidating jungle, full of potential pitfalls and rewards. But when you break it down, advertising has a lot in common with another pursuit that requires consistent effort and discipline: exercising. Just as you can't expect to transform your body after a single workout, you can't anticipate overnight success with a one-time advertising campaign. In both cases, it's all about consistency and persistence. Let's delve deeper into the parallels between advertising and exercising and discover how we can maximize the results in both fields.

1. Consistency is Key

In the realm of exercise, it is common knowledge that consistency leads to progress. Regular workouts allow your body to...]]> https://www.photonics.com/Articles/How_Embracing_the_Fitness_Mindset_Can_Boost_Your/a69002 A69002 Tue, 09 May 2023 15:18:34 GMT
Quantitative Phase Imaging

Cell cultures are fundamental for biomedical research. Still, many traditional analysis methods cause great harm to cells or even require that they are sacrificed before any analysis is possible. Benefitting from developmental leaps in computer science and algorithm development, quantitative phase imaging (QPI) has moved from an obscure, to a modern, cell-friendly imaging method that is becoming indispensable for noninvasive live cell analysis. QPI causes no cell harm and allows for detailed cell analysis, providing high-content quantitative data, informative cell images, and time-lapse videos. QPI has been used for multiple applications, from cell growth, cell differentiation or wound healing assays, to...]]> https://www.photonics.com/Articles/BioPhotonics_Preview_-_July_August_2023/a68996 A68996 Mon, 08 May 2023 13:56:05 GMT
Laser Scanners

Laser processing at the nanoscale is gaining prominence for applications such as two-photon polymerization (2PP) and selective etching of glass. Such processes rely on ultrafast lasers that employ high numerical aperture optics to achieve their sub-micrometer spot size. Such resolutions have raised the challenge of positioning the beam with sufficient precision and accuracy. Aerotech’s Bryan Germann describes the engineering process behind one potential solution: a high-dynamic laser scan head based on galvanometer servo motors and precision linear motors to extend the scanning range beyond a fixed field of view. His article will also share application examples of the technology in practice.

Key...]]> https://www.photonics.com/Articles/Photonics_Spectra_Preview_-_July_2023/a68993 A68993 Mon, 08 May 2023 10:54:04 GMT
It's no secret that webinars have become a go-to method for sharing knowledge and expertise. Technical webinars, in particular, provide a platform for professionals to delve into complex topics with their target audience. But how do you present a highly technical topic in a way that is engaging and effective? In this blog post, we'll explore key strategies for delivering compelling technical webinars that will keep your audience hooked.

1. Know Your Audience

To make your webinar compelling, it's crucial to understand your audience's background, interests, and expectations. Tailor your presentation's language, examples, and pace to match their expertise. Don't be afraid to ask participants to complete a short survey or to share...]]> https://www.photonics.com/Articles/Mastering_the_Art_of_Giving_A_Technical_Webinar/a68919 A68919 Thu, 06 Apr 2023 13:28:33 GMT
Creating a white paper that people will actually want to read is an essential skill for engineers, scientists, and technical professionals. It's not just about presenting data and specifications; it's about engaging readers, making complex concepts accessible, and leaving a lasting impression. This blog post will explore strategies to make your application note a must-read for your target audience.

1. Understand Your Audience

The first step in creating an engaging white paper is to understand your target audience. Who are they? What are their needs and interests? By knowing your audience, you can tailor your content to address their specific requirements and concerns. Keep in mind their level of technical expertise and use...]]> https://www.photonics.com/Articles/How_to_Write_a_White_Paper_That_People_Will/a68912 A68912 Wed, 05 Apr 2023 10:15:52 GMT
Fiber Lasers

Suppliers of fiber lasers for industrial and defense applications are unveiling systems capable of ever higher output powers. Contributing editor Marie Freebody talks to the key laser-makers to learn what other value-added features customers in these markets are prioritizing, why, and how customers are navigating the options to specify the right laser system for their application.

Key Technologies: (Industrial) fiber lasers, laser welding, cutting, drilling, cleaning/texturing. Materials processing, laser optics

Lidar Update

Chip-based lidar is poised to revolutionize an already fast-emerging technology sector, with implications for a wide range of applications, from autonomous vehicles and robotics to...]]> https://www.photonics.com/Articles/Photonics_Spectra_Preview_-_June_2023/a68898 A68898 Fri, 31 Mar 2023 06:39:31 GMT
Because there are so many advertisements competing for consumers' attention, it's critical to stand out and leave a lasting impression. In this blog post, we'll go over seven crucial pointers for making an effective and results-driven commercial.

1. Promote Your Benefits, Not Your Features

Instead of just describing the attributes of your product or service, emphasize their benefits in your advertisement. Be sure to emphasize your value since customers want to know how your product will improve their lives or solve their problems. For instance, emphasize how an umbrella keeps the user dry in all weather conditions rather than stating that it is built of high-quality materials.

Focusing on features like technical...]]> https://www.photonics.com/Articles/How_To_Design_A_High-Performing_Advertisement/a68895 A68895 Thu, 30 Mar 2023 11:57:11 GMT
In the world of print media, one often overlooked aspect is the magazine pass-along phenomenon. The concept refers to the sharing of a single magazine issue among multiple readers, whether it's within a household, a waiting room, or even among friends. In this blog post, we'll explore the benefits of magazine pass-along, how it can impact your advertising strategy, and tips for maximizing this powerful print media phenomenon.

The Benefits of Magazine Pass-Along

Increased exposure: When a magazine is shared among multiple readers, it significantly increases the exposure of your ad content. This means that even with a limited number of printed copies, your message can still reach a broader audience.

Extended shelf life: As...]]> https://www.photonics.com/Articles/What_is_Pass_Along_And_Why_Should_You_Care/a68887 A68887 Tue, 28 Mar 2023 12:50:03 GMT